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Five Frequencies by Jeff Grimshaw, Tanya Mann, Lynne Viscio, and Jennifer Landis


Book description from the publisher.

Your organization’s culture: It’s either an asset or a liability. At this very moment, it’s either lifting your business performance or “eating your strategy for breakfast.” How do you ensure it’s the former, not the latter? Based on the authors’ 20+ years of research, the answer couldn’t be clearer: Intentionally or unintentionally, you create culture through the signals you transmit on Five Frequencies®:

Your decisions and actions

What you reward and recognize

What you tolerate (or don’t)

How you show up informally

Your formal communications

To make a bad culture good, or a good culture great, you’ve got to deliberately transmit strong and steady signals. This guide shows you how. Fast-paced and loaded with real-life examples, Five Frequencies prescribes more than 20 practical Signal Boosts for turning culture into a competitive advantage.

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