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Provide Purpose Competency Domain


When your people have a sense of purpose for the work that they do, they are more motivated and committed. You can provide purpose in the workplace by challenging people to be their best. Most people are looking to grow personally and professionally. You should challenge each person on your team to learn new skills. You should challenge the team to learn new collective skills together. You can also provide purpose by helping your team understand how their work supports the organization’s mission. When people have a sense of purpose at work, they are better able to bounce back from adversity, and then adapt and grow together because of that adversity.



During a certification exam, applicants are required to show competence of factual (what), conceptual (why), and procedural (how) knowledge for each leader task in the competency domains applicable to their level of certification.


Factual knowledge is about the key terms and ideas relevant to each leader task. Candidates show competence in this knowledge dimension by knowing definitions, meanings, and specific details about applicable key terms and ideas.

Conceptual knowledge is about the interrelationships among key terms and ideas within concepts relevant to each leader task. Candidates show competence in this knowledge dimension by knowing how key terms and ideas function together to form a concept; by knowing classifications, categories, and principles; and by knowing theories, models, and structures.

Procedural knowledge is about implementing processes and carrying out procedures specific to each leader task. Candidates show competence in this knowledge dimension by knowing subject-specific skills, techniques, and methods; by knowing of criteria for determining when to use appropriate procedures; by discovering or revealing something through detailed examination; and by making judgments and decisions based on given criteria and standards.

Provide Purpose Leader Tasks:

Task 1: Analyze individual purpose.

Task 2: Encourage individual learning.

Task 3: Train the team.

Task 4: Delegate responsibility.

Task 5: Empower decision-making.

Task 6: Keep people focused on the mission.

Task 7: Keep the team informed.

Supporting Knowledge:

  • Know the relationship between personal growth and purpose.
  • Know the relationship between purpose and motivation.
  • Know the relationship between purpose and commitment.
  • Know why encouraging individual learning provides purpose and builds collective resilience.
  • Know how to encourage individual learning.
  • Know why training the team provides purpose and builds collective resilience.
  • Know how to train the team.
  • Know why delegating responsibility provides purpose and builds collective resilience.
  • Know how to delegate responsibility.
  • Know why empowering decision-making provides purpose and builds collective resilience.
  • Know how to empower decision-making.
  • Know why keeping people focused on the mission provides purpose and builds collective resilience.
  • Know how to keep people focused on the mission.
  • Know why keeping the team informed provides purpose and builds collective resilience.
  • Know how to keep the team informed.
  • Know why providing purpose builds resilience.
  • Know how to provide purpose.

Updated 8/14/2020